Just what the doctors (needed) to order.

Client: Sunovion Pharmaceuticals

About Project

When salespeople can’t get to remote geographic areas as frequently as they’d like, direct mail goes the distance. Sunovion Pharmaceuticals contracted LyonShare Marketing to develop six waves of print pieces focused on enhancing visibility for the company’s products with tough-to-reach targets. We managed the entire process from creative conception, compliance review, and print production to help reinforce the clinical benefits of five products — ALVESCO®, BROVANA®, LUNESTA®, OMNARIS®, and XOPENEX®.


Physician outreach direct mail campaign