The Philadelphia National Candy Gift & Gourmet Show holds America’s largest gathering twice a year for retail confectioners at the Atlantic City Convention Center. In 2006, the Show selected LyonShare Marketing to take over all of their Fall event marketing needs. The client craved attention-getting advertising, signage, logos, awards, and related print pieces. LyonShare delivered. In addition, LyonShare created on-target pre- and post-show communications, tempting brochures, event invitations, guides, flyers, event presentations, and handled PR, including scripted announcements for the show itself. The appetizing array of solutions elevated the show’s brand and increased the number of exhibitors and buyers in attendance. As a result, LyonShare was awarded the contract for the Spring show.
Event planning and promotional show pieces