When Savient Pharmaceuticals asked for a dynamic, easy-to-read eNewsletter for their salesforce, we knew they needed a two-part HTML email and PDF combo. The initial HTML email format allowed for quick skimming with brief article summaries which were activated to link directly to the full PDF article. This gave sales members the ability to access content on their own time from anywhere with a Wi-Fi connection.
Each eNewsletter was rich with direction from leadership, selling tips, industry meeting recaps, sales contest updates, success stories from high-performing standouts, and more – all via brief articles and links to engaging videos. This versatile communication encouraged the team’s hard work and helped strengthen their connection to the company and each other while spread out across the country.