When this client recognizes their top-performing salespeople, they do it in a big way … with an amazing trip. The communications around the award needed to be just as memorable.
From a digital Save-the-Date Invitation with a Video, a PowerPoint presentation for the awards ceremony to a winners’ announcement email, the communications were celebratory, thematic and generated anticipation and excitement.
In addition (NOTE TO FANS OF PRINT: rest assured, the medium still exists!), a Direct Mailer—with a multi-page, interactive Travel Journal and Gifts—was delivered the day after the awards ceremony to the winners. The Travel Journal—which introduced the winners to the Direct Mailer’s thematic gifts, the Colorado lifestyle and showcased the resort—featured an engaging fictional narrator (a hiking guide named Alex) and included hand-drawn illustrations, inserts, fold-outs, QR codes and a removable countdown calendar.
Save-the-Date Invitation and Video
Awards Ceremony PowerPoint
Winners’ Announcement Email
Direct Mailer with Gifts