Changing Hearts. Shifting Minds. Driving Adoption.

Client: Fortune 500 global pharmaceutical company

About Project

A Fortune 500 global pharmaceutical company launched a change management initiative across all of their brands to help marketers and agency partners produce more competitive content, faster. The effort accelerated speed to impact while laying the foundation for future AI-powered capabilities.

We helped educate and drive adoption through a strategic campaign that translated complex enhancements into clear business value through targeted communications, compelling storytelling, and engagement efforts.

Deliverables

Nearly 45 assets delivered in 2025 + 15 assets developed in 1H 2026, including:

  • Email communications
  • Videos
  • Presentation redesigns
  • Playbook
  • Talk tracks