Project: Teaser Kick-off Promotional Mailing
Client: A large biopharmaceutical company
Situation & Solution:
LyonShare Marketing was selected to rebrand this company's Nephrology sales team and announce their 2008 objectives. LyonShare conceptualized, wrote, and designed a teaser kick-off promotional mailing which included:
- leather driving gloves branded with the new 2008 theme, ‘Driving Growth’
- a tri-fold brochure that unveiled the year’s sales objectives, the group’s new ‘Team Nephrology’ identity, and an offer to redeem a high-end pair of sunglasses of their choice
The sales reps embraced their new team identity and were excited by the mailing and sunglass offer. In addition, the client found this communication to be so successful that they contracted with LyonShare Marketing to continue implementing the ‘Driving Growth’ theme in various other projects.