Good marketing is more than snappy copy  and smart design.
previous previous
it has to make  a lasting impression and inspire your target market  to act. LyonShare Marketing provides a wide range  of services with that objective in mind.

Project: Meeting Support & Educational Material

Client: A large biopharmaceutical company

Situation & Solution:
LyonShare Marketing developed meeting support and educational materials for this company's three annual sales meetings. These included a detailed guide called the “GI Report,” table tent cards, signage and flash cards for quick access to sales goals, and competitive information.

The “GI Report,” a multi-page educational overview guide, was distributed to the biopharmaceutical company's Gastroenterology sales representatives prior to each sales meeting for four consecutive years. This report eliminated downtime spent on reviewing basic background information at the beginning of each meeting. Trainers used this precious face time to detail new concepts and sales tactics, thus significantly boosting meeting productivity.

In producing these highly technical materials, LyonShare Marketing adhered to corporate branding guidelines, worked in a cooperative environment with another ad agency to obtain artwork, and completed each project within tight time constraints.

 

CENTOCOR-BREAK THE CYCLE
strategic marketing and communications
  Copyright ©2017 LyonShare Marketing. All Rights Reserved.