Project: Physician Outreach Direct Mail Campaign
Client: Sunovion Pharmaceuticals
Situation & Solution:
Sunovion Pharmaceuticals contracted LyonShare Marketing to develop 6 waves of direct mailers focused on communicating with physicians in remote geographic areas where their field force could not visit frequently. The campaign’s goal was to help enhance visibility for the company’s products with this hard-to-reach market segment.
Physician-focused mailers were developed for five of the company’s products – ALVESCO®, BROVANA®, LUNESTA®, OMNARIS®, and XOPENEX®. LyonShare managed the entire process – from creative concepting; compliance submission and review; and print management.