Project: Chairman’s Club Invitation & Promotional Campaign
Client: Savient Pharmaceuticals
Situation & Solution:
Savient Pharmaceuticals was hosting it's first-ever, all-expenses-paid award trip sponsored by the company Chairman. LyonShare Marketing recommended a multi-wave print campaign to announce the trip location and qualification requirements.
The first wave contained a high-end wiro-bound invitation package that featured a series of fictional correspondences from friends of the company Chairman who were visiting the resort. Their letters and postcards offered a first-hand perspective of the resort’s amenities. This creative approach allowed the reader to share in the friend’s personal experiences and picture themselves also enjoying the resort. A series of postcards followed the invitation to share more in-depth information about the trip destination and solidify why Chairman’s Club qualification was worth the effort needed.
Click below to see full PDF samples.
Chairman's Club Brochure
Chairman's Club Postcards